But no matter how many giant stages Pepsi builds, or parties Facebook or Digg throw, no matter how many giant buses CNN has here or group texting apps are the thing everyone’s discovering, when all is said and done, there’s no question that the one launch everyone will remember from SXSW this year will be the pop-up Apple Store and the iPad 2 going on sale.
Assorted Slices is an editorial-based publication covering Apple Inc. and similar topics.