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The Future of iPod
January 20th, 2011 · 32 notes · #apple #finance #sales #ipod #iphone #growth
My last iPod purchase was a first generation iPod Touch in August of 2007. Ironically, that happens to be Apple’s best quarter for iPod sales in the past 4 years, with growth of 17%. Since then, iPod sales have flattened, the second best being Q1 2010, with growth of 12%. Apple reported a 3% drop in iPod sales for Q3 2010, and just a 1% increase for Q4 2010.
So what’s the trade off here - what are people buying instead of iPods? One of Apple’s mediocre quarters for iPod sales, Q3 2008, with a growth of 3%, was met with iPhone sales growth of, that’s right, a whopping 801%. iPod sales are staying within the same 20% range and iPhone sales stun “analysts” every year.
Seeing that iPod Touch sales have surpassed 50% of all iPod Sales, it would seem wise to focus more on the iPod Touch in the coming years. Once the iPod Touch surpasses 75% of all iPod sales, the line should be simplified. Hell, it doesn’t even need to be a line - simply, iPod. Every 8 months one iPod disappears. The disappearance is accompanied by a nice update to the iPod Touch.
Who to trash first and why:
- The iPod Shuffle is usually bought by runners and gym trainers because of it’s size and weight. The iPod Touch is about 90 grams heavier than the iPod Shuffle. It sounds like a lot, but pick up your iPhone, 137 grams, and place it on your bicep area. Will that bother you while exercising with a grip case?
- The latest iPod Nano is worthless. If you’re going to buy a touchscreen iPod you might as well dish out the extra $80 for a larger screen and a true version of iOS.
- iPod Classic lovers argue that they need the extra space the model provides, but the truth is, they don’t. They’re simply too lazy to uncheck that HD season of Mad Men they’ve already watched. If the model disappears, who is actually going to pick up a Zune or a Walkman instead of a high capacity, like to be increased from 64GB, iPod Touch?
Forgive me, because I’m about to flip flop. I’m on the fence about the iPod Classic. It resembles the first iPod, the true leader of MP3 consumption. There are also those out there who do actually need the space, but not many. You could also make a similar argument for runners about the iPod Shuffle - that it’s the perfect fit for exercise. But the iPod Nano really does need to go. I already own a watch.
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ideadbaby said:
Good editorial.
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davidthederp reblogged this from assortedslices and added:
these, I disagree...Classic. I need one because...Touches,...
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32 notes
Assorted Slices is an editorial-based publication covering Apple Inc. and similar topics.
- Written by J.D. Remington.
- Developed by Brady Valentino.
